Promote the need for sincere information for a democracy based on trust
Among those who do not trust the news media, the main reasons (67 %) relate to bias, spin, and agendas. A significant proportion of the public feels that powerful people are using the media to push their own political or economic interests, rather than represent ordinary readers or viewers. For those that do trust the news media (40 %), a significant proportion feel journalists do a good job in checking sources, verifying facts, and providing evidence to back up claims. There is more confidence in the professional integrity of journalists (and the transparency of their processes) in the US, Germany, and Denmark than in the United Kingdom, France, and Australia.
