Promoting the need for truthful information to foster a democracy built on trust.
About us
|
Publications
|
Events
|
Overview
Support the Fondation Descartes
The Fondation Descartes

The Fondation Descartes is a citizen-based, non-partisan, and independent European foundation dedicated to information-based issues.

Operations and Governance

The Fondation Descartes is structured around three main bodies: a board of directors chaired by Jean-Philippe Hecketsweiler; a scientific advisory board led by Gérald Bronner; and a permanent team headed by Laurent Cordonier, director of research.

Contact us

How to contact our team ?

Our reports

Each year, the Fondation Descartes publishes an in-depth study on one of its key topics related to disinformation: conflicts, health, or climate. Explore these publications in full.

Thematic overviews

The Fondation Descartes publishes thematic overviews written by its research team on major themes related to information and disinformation.

Experts' blog

The Fondation Descartes publishes contributions from its affiliated experts, who speak in a personal capacity. The expert circle is multidisciplinary, including specialists from information and communication sciences, cognitive and behavioral sociology, international relations, philosophy, psychology, and journalism.

Our annual conferences

The Fondation Descartes organises annual conferences revolving around health, climate and conflict disinformation.

Our partnerships

In its efforts to tackle disinformation, the Fondation Descartes joins forces with other key players in the information ecosystem.

Our podcasts

With France Info, the Fondation Descartes explores historical disinformation in its podcast series "Les Infox de l'Histoire."

Actors

The Descartes Foundation offers you a cartography of the main actors involved in researching on the quality of information, or in fighting against disinformation, in France and throughout the world.

Initiatives

Fact checkers, web extensions, journalistic standards... The Fondation Descartes offers you a map of initiatives in France and around the world involved in asserting the quality of information or in fighting against disinformation.

Inscrivez-vous à la newsletter

Why do so few people share fake news? It hurts their reputation.

20/11/2020

Synthesis produced by the Fondation Descartes of the following research paper:

Altay, S. Hacquin, A-S. Mercier, H. (2020). “Why do so few people share fake news ? It hurts their reputation”. News media & society 

This article, which regroups four experimental studies, shows that individuals generally avoid voluntarily sharing fake news for fear that it will affect their reputation.

According to the authors of the article, recent research shows that, contrary to what one might think, the proportion of fake news in circulation on the Internet is relatively low. While fake news are attractive because of their content, they are nonetheless damaging to the reputation of the media that produce them and the people who share them: doing so leads to losing the trust of others and to being perceived as incompetent. Basing themselves on the assumption that trust is more easily lost than gained, Altay, Hacquin and Mercier therefore hypothesize that individuals and the media are wary of voluntarily broadcasting fake news in order to preserve their reputation.

The first study conducted by the authors of this article shows that media that share fake news do indeed see their reputation deteriorate sharply. Moreover, their reputation remains poor even if they subsequently share correct information. Therefore, if a media outlet can see its reputation rapidly decline, it is more difficult to regain.

The second study shows that when a media outlet shares fake news, its reputation deteriorates in the eyes of participants even if the fake news in question is in line with their political values. In other words, a media's reputation depends more on the reliability of the published information than on its ideological orientation.

The last two studies show that individuals themselves are reluctant to voluntarily share fake news. Altay and his colleagues established this by asking participants to indicate the amount of money for which they would be willing to share a given piece of information on social networks. Some of the information provided by the researchers was obviously false. As a result, participants requested a significantly higher amount of money to share false information than to share truthful information. Interestingly, participants were less reluctant to share fake news if they could do so anonymously. Only a minority of participants (less than 30%) were willing to share fake news for free on their personal accounts. The extent to which individuals are concerned with their reputation therefore seems to serve as a safeguard in the dissemination of fake news.

These results are in line with previous studies stating that a minority of the population is responsible for the diffusion of the majority of fake news on social networks. This minority is thought to share fake news for various reasons. They may not realize that the information is false, or they may believe that the nature of the fake news will not be too damaging to their reputation.

Country :  United States 
/
Language  :  English 
/
Keywords :   
Share the article
Follow disinformation news
Subscribe to our newsletter
Support our work
Make a donation
Endowment fund for the establishment of Fondation Descartes
8, Avenue du Président Wilson 75116 Paris.
More information
Legal notice
Cookie consent management
Contact
Copyright © 2024 - Site réalisé par Monsieurcom
crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram